Local Content for each Display in your
Digital Signage Network
Easily displaying a specific message to a specific location
is the true strength of
The Right Message to
the Right Audience
The local university can effectively alert its commuter
students that parking applications are now due by displaying this timely
message on televisions in the commuter student lounge. Business can effectively promote their latest
products or services in the reception area while informing their employees about
the new medical benefits in the employee break room. Effectively communicating the right message
to the right audience is essential … It’s
easy with
Smart P-O-P Selling
Retail store point-of purchase advertising displays are most
effective when dynamic cross promotional messages sell a related product, (i.e.
advertise hamburger buns by the chop meat section). Taking
this even further, as electronic detection of the customers choices are known,
the local interactive display’s message can reinforce the decision and further
promote related items (if brand “A” diapers are selected then the message can
also promote the related brand of baby lotion).
Dynamically changing the message, keeping it fresh and relevant to both
the customer and the store’s needs is certainly smart selling… It’s easy with
The Personal Waiting
Room
Waiting for a table at a restaurant or in line at the department
of motor vehicles or at a doctor’s office requires a great deal of
patience. Entertaining the now “captive”
audience and making their visit more enjoyable is critical to the customer’s
ultimate satisfaction. Television can
certainly make the waiting time go faster and is far more interesting than six
month old tattered magazines. By adding
your specialized message locally to the waiting area TV you will better
informing the customer and thereby benefit your own services. Ultimately you can even personalize the TV
display by advising the customer that their table is ready (Jones party of 4,
the hostess will now seat you) or at the DMV (Congratulations Ms. Smith, please
pick up your new drivers license at counter #3) or at the doctors office (Thank
you for waiting Mr. Johnson, the Doctor will see you now in exam room #1). Let your customer feel they are getting the
attention they deserve… It’s easy with
The
Displaying television programming or video content along
with dynamic graphic and text information to all your displays whether it be in
a single waiting room, 500 room hotel, corporate offices, university campus,
retail store, sports arena, convention center, or airport is indeed
effective. But then by enhancing and
personalizing your communication with the powerful capability to narrowcast
specific information or messages to any one or multiple locations is even more
effective. This is simply done by
interfacing to the network ports and addressing each